Kuan
Services Art Direction,
Graphic Design, Branding, Editorial, 3D
Scene Design
Information
ARCHIVESHOW: All GRAPHIC SCENE
蕨蕨 sq.fern
Branding – 21
Sq.fern’s creations start with observing life. They are a workshop that pays attention to every detail, focusing on handcrafted wooden pieces. We were commissioned to design a new brand logo for sq.fern. Based on the Hei Regular typeface, resembling ferns, and made adjustments. The development and variation of the typeface mimic fern leaves, with extended leaf-like strokes at the ends and an expanded feel in the middle, enhancing the fern-like appearance of the font.
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